So it’s been a year since we restarted our sketch group – Ironic T-Shirt – in sunny Los Angeles. And with twelve months of work we’ve got a website with more than one page, a smattering of contest entries and featured videos, a Twitter account, a Facebook group, a Funny Or Die channel, work lights, boom mics, a closet of props, and, most importantly, over twenty five filmed sketches. Yes, a lot has changed since our first grainy, poorly-lit, Youtube upload. Except for the views.
Our first video had just a few hundred views from family and friends, but now…we’ve got a few hundred views from family and friends. We thought there might be some spillover when one of our videos got featured on FARK.com, or when another won the weekly Funny Or Die sketch contest, but no dice. We tried going viral with shorter videos and popular, topical tags. We hobnobbed. We bought ads. In a moment of creativity (read: desperation) we even posted our sketch about a depressed chess robot on chess forums. But through it all our Google Analytics chart of daily views continues to look like a flat-lining EKG.
So what to do? Start a blog and whine on the internet? Check. Welcome aboard!